Building Strategic Skills for Better Health: A Primer for Public Health Professionals

“This must-have book empowers professionals to drive health equity, evidence-based programs, and policymaking toward a healthier, brighter, and more just future.”

– Laura Magaña, MS, PhD, President and CEO, Association of Schools and Programs of Public Health

Cover of Building Strategic Skills for Better Health: A Primer for Public Health Professionals

Authors: Michael R. Fraser, PHD, MS and Brian C. Castrucci, DrPH

Release Date: Nov. 1, 2023

Length: 328 Pages

Publisher: Oxford Press

Price: $27.95

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While academic programs prepare public health graduates for the technical challenges of practice, many professionals new to the field also need training in the cross-cutting strategic skills required for successful leadership and management of health agencies. Successful practitioners blend subject matter expertise with administrative and leadership acumen to ensure that improvements in public health reach the communities they serve.

Building Strategic Skills for Better Health: A Primer for Public Health Professionals offers a dynamic guide for implementing and developing leadership, management, and advocacy skills to transform public health work across disease-focused services toward integrated population health initiatives. Authored by key leaders in public health, this professional primer defines the nine essential strategic skills for effective public health practice across public health specialties:

  • Systems and Strategic Thinking
  • Change Management
  • Justice, Equity, Diversity, and Inclusion
  • Effective Communication
  • Resource Management
  • Data-Based Decision-Making
  • Policy Engagement
  • Community Engagement
  • Cross-Sectoral Partnerships

Building Strategic Skills for Better Health equips professionals at all levels with the workforce-readiness tools and knowledge needed to thrive in today's public health agencies.