Welcome to ASTHO’s Crisis Communications Resources—a one-stop shop for crisis communication. This is designed specifically for public health leaders and public health communicators. Explore trending public health topics, crisis communication resources and learning material. Resources include training videos, toolkits, digital assets, and infographics.
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How to Rebrand Your Health Department
This webinar explores the intersection of public health and branding. Industry professionals talk through a tiered approach to rebranding tailored to a department's unique capacity, funding, and needs.
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Cultivating Gen Z as Partners for Healthier Communities: Part 2
This webinar details the importance of public health messaging, social media, outreach and engagement and data; provides tips and advice for creating new or updating existing crisis communications plans; and shares information on tools and resources to assist public health leaders and health communicators in combating misinformation and disinformation.
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Vaccine Equity: Combating COVID-19 Misinformation
Hear representatives from Culture ONE World and CMRignite as they highlight best practices for identifying and correcting misinformation and discuss ways to assist groups most at risk of being exposed and influenced by misinformation.
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Reaching Gen Z: Engaging Young Audiences in Public Health
This webinar details the importance of public health messaging, social media, outreach and engagement, and data; provides tips and advice for creating new or updating existing crisis communications plans; and shares information on tools and resources to assist public health leaders and health communicators in combating misinformation and disinformation.
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Leading Through a Pandemic: Teamwork and Crisis Communication
Hear former and current State Health Officers and their PIOs reflect on working together during the COVID-19 pandemic.
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Rebuilding Trust - A Lunch and Learn Conversation
ASTHO and NPHIC Lunch and Learn sessions consist of a brief highlight and overview of the topic followed by an informal conversation and Q&A between subject matter experts and participants.
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Inclusive Communication: A Lunch and Learn Conversation with Susan Laird
Susan Laird focuses on the application of the CDC’s Health Equity Guiding Principles for Inclusive Communication including the importance of addressing all people inclusively and respectfully.
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Dealing with Stress and Burnout in the Digital Age
In this self-paced session, participants will learn how to identify and prevent workplace burnout and strategies to reduce stress.
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Driving Organizational and Community Change: Social Mobilization and Managing Up
Learn how to build those relationships and how to engage diverse partners and community groups, including faith-based organizations, in ongoing organizational improvement, as well as the importance of connecting with communities and constituents as part of the decision-making process.
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Infodemic Management
This training covers the process that CDC uses to assess social listening and other data for the State of Vaccine Confidence Insights Reports and how you can adopt a similar process to inform action.
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Behavior Change and Public Health Communication
In this session, you will understand the drivers of vaccine demand and how to work with your immunization programs to develop and implement a comprehensive vaccine confidence and demand strategy.
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Applied Principles of Strategic Risk and Crisis Communications
In this session, participants will learn meaningful ways to engage with communities in their jurisdiction and repair and/or build trust with hard-to-reach populations.
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Four Questions with Public Health Communications Expert Kimberly Henderson
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Seven Impactful Books on Communications Health Officials Should Read Front to Back
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Four Things Public Health Leaders Can Do to Improve Crisis Communications
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External Resources
- 2022 Quarter 3 State of Vaccine Confidence Report - CDC published this report which identifies the public’s questions, concerns, frustrations, and circulating misinformation about vaccines with the potential to impact vaccine confidence. Major themes identified from social media, news, and other sources that may impact vaccine confidence: consumers continue to have questions about the availability and effectiveness of the updated COVID-19 booster dose, including coadministration with the annual influenza vaccine; consumers continue to have questions about the safety of the updated COVID-19 booster dose as well as the primary series, especially related to myocarditis; consumers and news outlets express concern about the spread of monkeypox and the public health response. Read the report for more information on these themes and social media assets to address the themes.
- 4 Tips for Reengaging with Audiences Post-Pandemic - This guide recommends building up trust from a place of compassion and care with four tips for reengaging with audiences post-pandemic.
- Answers to Tough Questions: What will the end of the COVID-19 public health emergency declaration mean?
- CDC Foundation COVID-19 Public Health Toolkit - CDC Foundation COVID-19 Public Health Toolkit offers free resources that are available for download, distribution and use on your communications channels.
- CDC Mental Health Resources
- How to Talk to Science-Deniers and Anti-Vaxxers - This resource details how we can understand the impacts of the anti-vaxxer movement as crucial to implementing public health communication strategies promoting positive health and protecting against widespread misinformation.
- Inclusive Language and Accessible Design - Inclusive language and accessible design are closely connected. Follow these tips to get started on crafting inclusive and accessible communications that create a safe and welcoming workplace for everyone.
- Knowing What Misinformation is Being Shared Can Help You Generate Effective Messaging - The Public Health Communications Collaborative shares misinformation insights based on a combination of automated media monitoring and manual review by public health data analysts. Check out the latest Misinformation Alerts.
- Plain Language for Public Health: PHCC's new guide with plain language principles and best practices. The guide covers a plain language approach to prepare, develop, organize, and test communications. Please share with your networks – find sample posts and graphics in our partner sharing toolkit.
- Prepare to Vaxx! Tips to Prepare for Advocacy and Action - The purpose of this document is to help state and territorial health departments prepare for leadership transitions and educate new leaders on immunization and vaccination programs and activities.
- Reframing the Conversation about Child and Adolescent Vaccinations
- Three Mindfulness Practices PR Pros Should Master - Check out these 3 mindfulness practices PR pros should master to get more energy and avoid burnout with a little discipline and firm boundaries.
- Why Declaring Racism a Public Health Emergency Matters