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BONUS: Addressing Vaccine Hesitancy with AM Trace

June 03, 2021




Vaccines that protect against COVID-19 are now readily available for most Americans, and almost half of the adult population are fully inoculated. This is a huge step in the right direction in order to put COVID-19 behind us.

However, there are still a significant number of people who are vaccine hesitant—enough to possibly prevent the United States from reaching herd immunity. On this bonus episode we spoke with Jens Dakin, managing director of information operations /strategic communications with AM Trace to discuss how to best communicate to these populations.

AM Trace is currently working with a handful of states to create community-specific messaging for vaccine hesitant people, and Dakin discusses what they’ve learned in this process so far.

Show Notes

Guests:

  • Jens Dakin

Resources

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