Documents by Category

Social Norms

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A Grassroots’ Guide to Fostering Health Norms to Reduce Violence in Our Communities
This toolkit was created as a guide for addressing community social norms. It describes the social norms approach and how it can be used for marketing, small group interventions, and bystander intervemore »Evidence Informed, Health Equity, Social Norms

Changing Cultural and Social Norms that Support Violence
World Health Organization’s changing cultural and social norms that support violence is a series of briefings on violence prevention intended for advocates, program designers and implementers. This briefmore »Big P, Evidence Informed, Social Norms

Coaching Boys into Men
This program utilizes a bystander approach that mobilizes boys to become allies in prevention of violent and abusive behavior. It is designed to inspire coaches to teach their young male athletes aboutmore »Evidence Based, Little P, Social Norms

Issue 24: Adverse Childhood Experiences in the News: Successes and Opportunities in Coverage of Childhood Trauma
This webpage outlines how reporting of ACEs and childhood trauma is increasing in the news, but the stories tend to focus on solutions and individual stories rather than prevention. The article also explainsmore »Big P, Evidence Informed, Health Equity, Social Norms

Medical Provider Letter
This letter to Michigan clinicians explains how Covid-19 impacts racial and ethnic minorities, and provides ways to address them.COVID-19, Evidence Based, Health Equity, Little P, Social Norms

Understanding Social Norms and Violence in Childhood: Theoretical Underpinnings and Strategies for Intervention
This journal article describes the relationship between social norms and violence in childhood. It defines social norms, conceptualizes them with respect to their influence on violence in childhood, andmore »Big P, Evidence Informed, Social Norms

What's in a Frame?: Communicating Effectively to Get Attention for Sexual Violence Prevention
This webinar highlights key lessons on how to effectively frame prevention, share real-life examples of what’s worked and what hasn’t, and discuss challenges and opportunities for communicating stratemore »Experience Based, Social Norms